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Coca Cola Freestyle: Let Your Imagination Drink Wild

January 19, 2012

A revolutionary breakthrough in the self-serve fountain beverage industry was recently brought to our attention: Coca Cola Freestyle. Replacing the soda fountains at restaurants with a large vending machine-looking contraption, Coca Cola Freestyle features two spigots – one for ice, and one for the beverage. How do you pick the beverage? Good question, glad you’re paying attention. A large touch screen sits at eye level; you first pick the brand name you want – Coke, Diet Coke, Caffeine Free Diet Coke, Coke Zero, Sprite, Fanta, Fanta Zero, Minute Maid, Minute Maid Light, Dasani water, Powerade, Powerade Zero, Hi-C, Mello Yello, Pibb Xtra, Pibb Zero, Dr. Pepper, Diet Dr. Pepper, Seagram’s, Barq’s, and Diet Barq’s. I know – it’s already ridiculous. But then each of those brands has anywhere from 3 to 6 or 7 varieties from which to choose – here are some examples: Orange Coke, Raspberry Diet Coke, Sprite with Peach, Sprite Zero with Grape, Hi-C Orange Vanilla, and Mello Yello Cherry. You can see the formula – pick any brand and you can flavor it in any way you like. Just about every brand comes in lime, lemon, strawberry, orange, grape, cherry, peach, raspberry, or vanilla. Plus, you control the amount of soda that comes out, so like with the regular soda fountains, you can mix and match your flavors. I’m no mathematician, but I think you could conceivably create about 62 billion different flavor combinations.  The local Moe’s recently installed a Coca Cola Freestyle, and we had the pleasure of taking about 23 minutes to decide what we wanted to drink. I tried two different flavors: Minute Maid Cherry Lemonade, and Hi-C Orange Vanilla. Both were very tasty – I am a big fan of the orange-vanilla combination, and Hi-C did it well. News has it that Five Guys has begun installing these machines as well, and supposedly Burger King is planning to do the same. Is this a big deal? No. But here at the MHK, we are big fans of variety…something about it being spicy or something, I don’t know…the spicy life? Whatever – the point is that Coca Cola Freestyle provides more variety than anyone needs, but that’s ok by us. They may just need to install a timer to prevent indecisive people from causing a self-serve soda traffic jam. Enjoy!

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